Demand Curve: How Ahrefs’ homepage educates prospects to purchase
If you want your homepage to convert, it’s crucial to ensure that there is minimal confusion and friction for the user.
Conversion can be thought of as a formula: Conversion = Desire – Labor – Confusion. Keep this formula in mind when building your website. Your goal is to increas
Newly minted unicorn Tackle plans to use $100 million Series C to accelerate the future of software sales
Tackle.io, an Idaho-based startup that helps software companies sell through cloud marketplaces such as AWS’s, announced today it has raised a $100 million Series C funding round. Co-led by Coatue and Andreessen Horowitz, the round also saw participation from Bessemer Venture Partners.
Bringi
Runwise saves money and the planet by educating dumb buildings
In the U.S., around 13% of greenhouse gases are spewed out of commercial and residential buildings. You’d be forgiven for scratching your head and asking why. If you tour a typical New York building, you’ll often find that the tech that runs deep in the underbellies of the brick-clad be
South Africa’s Planet42 gets $30M for its car subscription service, Mexico expansion
Planet42, a South Africa-based car subscription company that buys used cars from dealerships and rents to customers via a subscription model, has raised $30 million in equity and debt.
The investment — which co-founder and CEO Eerik Oja called a bridge round — is a prequel to a larger
Indian e-commerce startup Snapdeal files for IPO
Snapdeal filed for an initial public offering on Tuesday, joining a number of firms in India that have tapped the public market this year.
The New Delhi-based startup, which counts SoftBank among its backers, said in its draft prospectus that it will issue fresh shares worth $165 million. Some of i
Voi scooters raises $115M Series D round as it preps to enter new cities — and for an IPO
The European e-scooter market is currently the main battleground for companies playing in the micromobility space, taking advantage as they are of Europe's relatively compact cities and the desire of populations to move to more sustainable transportation. In 2021, players like Tier, Voi and Dot
Rocket Companies buys Truebill for $1.275B
Rocket Companies announced this morning that it will purchase Truebill for $1.275 billion in cash.
Rocket Companies is best known for its Rocket Mortgage product, while Truebill is a consumer-facing app that helps consumers manage subscriptions, automate savings and budget. The deal’s price t
Interactive streaming platform Adventr raises $5M in seed funding
FounderandCEODevoHarrisgottheideaforAdventrwhileworkingwiththemusicindustry’sbiggestartists.
“AdventrwasinspiredbymyexperiencecreatingcontentforartistslikeKanyeWest,BritneySpearsandNas,”hesaid.“ThemusicvideoswhereIintroducedinteractivecomponentsshotupinpopularity,provingthat
ZeroFox goes public in $1.4B SPAC deal
ZeroFox, an enterprise threat intelligence cybersecurity startup that helps companies detect risks found on social media, has announced plans to become a publicly traded company via a merger with blank-check company L&F Acquisition.
As part of the transaction, Maryland-based ZeroFox — which h
Melbourne-based edtech startup Vivi raises $20M to accelerate overseas expansion in race to reach 1M classrooms
Australian edtech startup Vivi has raised $20 million from education investor Quad Partners, funds that it intends to use to improve its platform, upgrade its operational infrastructure and hire more sales and marketing teams in the Americas, Europe and Asia.
This latest round sees Vivi reach $24.3
Start building your brand book with a visioning workshop
To be effective, each element of your brand's ethos must be authentic. Your values must be aligned with your identity, your mission must match your purpose and your vision must be a moonshot that resonates with your team, your customers and, perhaps most importantly, with you as the founder.
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Rec Room raises $145M at a $3.5B valuation for its user-generated, immersive gaming platform
On the heels of Roblox hitting it big with its platform for user-created gaming content, another startup has landed a major round of funding to build out its own user-generated platform aimed at immersive experiences. Rec Room, a free to download and play cross-platform social gaming company, has r
How Cerebral and Alto Neuroscience embarked on an at-home clinical trial for depression
Before the pandemic forced remote work, school and research to the forefront, decentralized clinical trials were probably on the horizon. Now, they're here in earnest.
This week, precision psychiatry startup Alto Neuroscience and Cerebral, an online mental health provider, announced that they
Searchlight puts new capital to work with expanded talent intelligence tools
Someone's education and work history can be similar to other resumes in a pile, but Searchlight aims to improve how companies measure a person's soft skills to provide not only a differentiator, but also a better indication of how well that person will ultimately fit into the organization.