Romanian marketing expert Robert Katai explains how to get the most out of your content
There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning.
Based in R
Founders Fund backs Royal, a music marketplace planning to sell song rights as NFTs
Founders Fund and Paradigm are leading an investment in a platform that’s aiming to wed music rights with NFTs, allowing users to buy shares of songs through the company’s marketplace, earning royalties as the music they’ve invested in gains popularity.
The venture, called Royal,
Playbook, which aims to be the ‘Dropbox for designers,’ raises $4M in round led by Founders Fund
When Jessica Ko was head of design at Google and then Opendoor, she realized that her teams spent about 90% of their time digging around Dropbox looking for assets.
In many cases, they'd find older versions. Or they couldn't find what they were looking for. Or even worse, they'd acciden
Are B2B SaaS marketers getting it wrong?
Which terms come to mind when you think about SaaS?
“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing fr
Picsart raises $130M from SoftBank, becomes unicorn on the back of its visual creator tools
Picsart announced this morning that it has raised a $130 million round led by SoftBank’s Vision Fund 2. The new capital infusion pushes the company’s valuation north of the $1 billion mark, though it declined to get more specific.
Per PitchBook data, the company’s preceding round
Bright raises $15M for its live video platform that lets you learn from top creators
Bright, a live video platform that lets fans engage in live conversations with their favorite creators and celebs, has raised $15 million in new funding, the company announced today. The round was co-led by co-founder and talent manager Guy Oseary’s Sound Ventures, the fund he founded with As
BreezoMeter, which powers air quality in Apple's Weather app, launches Wildfire Tracker
BreezoMeter has been on a mission to make environmental health hazard information accessible to as many people as possible. Through its air quality index (AQI) calculations, the Israel-based company can now identify the quality of air down to a few meters in dozens of countries. A partnership with
Workera.ai, a precision upskilling platform, taps $16M to close enterprise skills gap
Finding the right learning platform can be difficult, especially as companies look to upskill and reskill their talent to meet demand for certain technological capabilities, like data science, machine learning and artificial intelligence roles.
Workera.ai's approach is to personalize learning p
Celebrity chef Michael Chernow whips up new lifestyle brand, Kreatures of Habit, raises $2.2M
Michael Chernow is already known as a restaurateur, chef, television host and entrepreneur, but now he can also add lifestyle and wellness guru to that list.
Chernow raised $2.2 million to launch Kreatures of Habit, a lifestyle and wellness brand, with the goal of helping people establish healthy h
Workstream’s text-based recruitment tool gets a $48M bet from BOND and beyond
It isn't only tech giants that are struggling to fill open roles with talented individuals, it's your local Jamba Juice, too.
Since 2017, San Francisco-based Workstream has been working on an answer to recruitment for the hourly worker. The subset of employees are in high demand right now b
Atheneum nabs $150M to build out its ‘research as a service’ platform for virtual surveys and interviews
Data is the new oil, as the saying goes, and today a startup that is helping companies mine for it is announcing a major funding round to expand its business on the back of strong growth.
Atheneum, which provides a platform for companies to conduct and analyze research sourced through virtual inter
PawaPay raises $9M seed backed by MSA, 88mph and Mr Eazi’s Zagadat Capital
When companies create digital payments-facing solutions for African countries outside Nigeria and South Africa, building around mobile money is key. It’s literally a no-brainer.
The concept is ubiquitous in East Africa, but since mobile money is a telecom operators-led initiative, there are t
Taktile makes it easier to leverage machine learning in the financial industry
Meet Taktile, a new startup that is working on a machine learning platform for financial services companies. This isn't the first company that wants to leverage machine learning for financial products. But Taktile wants to differentiate itself from competitors by making it way easier to get sta
Dawn Aerospace conducts five flights of its suborbital spaceplane
While the rocket launch sector is quickly becoming crowded, the same can't be said for companies developing suborbital spaceplanes. This means there's plenty of room to grow for startups like Dawn Aerospace, which has now completed five test flights of its Mk-II Aurora spaceplane that is de