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Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but when they arrive, 99% of them usually skim your home page and bounce. The fastest-growing companies show each visitor the most relevant content to immediately signa

As the average cost of a ride on Uber, Lyft and other “rideshare” services has risen over the years, it’s become clear these companies were never entirely forthright about their business models. Now a pair of studies suggests even the investor-subsidized prices don’t tell th

Venture-backed fintechs raised a record $30.8 billion in the second quarter of this year, up 30% over the same quarter last year. And they’re raising more, and faster, than ever — the average deal size stands at $47 million this year. So, with fintech founders now sitting on mountains of ca

Shares of IsoPlexis, a company creating tools to zoom in on the flurry of protein activity surrounding a single cell, began trading on Friday. The company aims to raise about $125 million with the IPO, which will be used to build the commercial team and advance the company's plans to play a big

Without a doubt, the COVID-19 pandemic created catastrophic effects in our communities, educational systems and, most importantly, our careers and overall global economy. The pandemic has also had a disproportionate effect on women's careers: We are 1.8 times more likely to be laid off than men

Whether or not we’re at some kind of tipping point right now, venture investors, old and new, have done very well in recent years, with their limited partners notching the biggest gains in decades. Among the newer VCs to be having a time of it is Bradley Tusk, the political strategist, lobbyi

TikTok is announcing new partnerships aimed at making it easier for brands to tap into music and sound on the platform. The company has expanded its TikTok Marketing Partners program and introduced six certified partners that will help brands create “sound-on” strategies for the platfor

The outlook for managed services providers (MSPs) remains positive, as increasing complexity and security concerns — driven by the work-from-anywhere environment and high-profile hacking incidents — have moved IT management from being a cost center to a core strategic priority for the C-suite.

Having spent time in the trenches with many startups, I've been lucky to see why many growth marketing engines don't work correctly. I say I'm lucky because the issues I've seen have taught me an immense amount about what makes a well-oiled, polished growth marketing engine fire on

An environmental document that needs U.S. Federal Aviation Administration approval before SpaceX can begin testing the world’s largest rockets is missing key details about where its fuel will come from, experts say. The draft programmatic environmental assessment (PEA) for SpaceX’s Star

Productfy Inc., a banking-as-a-service (BaaS) platform that aims to build “DeFi for traditional finance,” has raised $16 million in a Series A round of funding led by CM Ventures. Existing backers Point72 Ventures, 500 Startups and Envestnet | Yodlee also participated in the financing, which br

Google has said it will provide 10,000 “high-risk” users with free hardware security keys, days after the company warned thousands of Gmail users that they were targeted by state-sponsored hackers. The warning, sent by Google's Threat Analysis Group (TAG), alerted more than 14,000 G

Pinterest is launching a new “Pinterest Havens” mental health support initiative in honor of World Mental Health Day, which is October 10th. In a blog post, the company called the initiative “an online and offline space for community-driven inspiration.” Pinterest notes that it'

Pets continue to be big business, and Alpha Paw is the latest to draw investor attention. The Austin-based company raised $8 million in Series A funding, led by Nordic Eye, after bootstrapping for the past three years. CEO Ramon van Meer took over the company in 2018 via an acquisition and is worki