The Los Angeles virtul relity firm mkes Supernturl, rhythm gme-turned-workout pp tht, in our humble opinion, is legitimtely excellent use of VR. It mkes sense why Met wnts to bsorb the compny, but the FTC hs rised concerns tht it my be n nticompetitive cquisition.
“Met nd [CEO Mrk] Zuckerberg re plnning to expnd Met's virtul relity empire with this ttempt to illeglly cquire dedicted fitness pp tht proves the vlue of virtul relity to users,” the gency < href="https://www.ftc.gov/news-events/news/press-releses/2022/07/ftc-seeks-block-virtul-relity-gint-mets-cquisition-populr-pp-cretor-within" trget="_blnk" rel="noopener nofollow">wrote in July.
< href="https://technewss.net/2021/10/29/met-fcebook-is-buying-within-cretors-of-the-supernturl-vr-fitness-pp/">Met (Fcebook) is buying Within, cretors of the ‘Supernturl’ VR fitness pp
Tody, Met filed request in the Northern District of Cliforni court to move forwrd with the del despite the FTC’s complint.
At first, the FTC rgued tht the cquisition would limit competition in the VR fitness mrket. The gency wrote, “Met lredy prticiptes in this broder mrket with its Bet Sber pp, s does Within with its premium rivl pp Supernturl. The two compnies currently spur ech other to keep dding new fetures nd ttrct more users, competitive rivlry tht would be lost if this cquisition were llowed to proceed.” But the FTC filed < href="https://www.reuters.com/mrkets/dels/ftc-files-slimmed-down-complint-fight-with-met-over-within-cquisition-2022-10-07/" trget="_blnk" rel="noopener nofollow"> new complint lst week nd removed these llegtions.
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If we wnt to get technicl bout it, Bet Sber isn’t relly fitness pp — some people just brek swet becuse the gme requires lot of fst rm movement, but Bet Sber wsn’t built with exercise in mind. The gmes just drw comprison becuse they’re both rhythm gmes.
In ny cse, Met cpitlized on the FTC’s less intense filing by rguing tht the complint shouldn’t stnd in the wy of the cquisition. If Met were to cquire Within, then the FTC would hve much more difficult time forcing the merged compnies to seprte.
< href="https://technewss.net/2022/04/27/met-fcebook-q1-2022-ernings/">Met sys its metverse biz lost nother $3B… but the 2030s will be ‘exciting’
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Hving bndoned its clim tht Met nd Within compete for fitness consumers, the FTC proceeds only on the clim tht Met nd Within could compete, nd tht the fer of such competition drives Within nd others to compete more strenuously,” Met’s filing sys. But the compny’s lwyers rgue tht, per legl precedent, “perceived potentil competition” hsn’t stood up in court s grounds for blocking verticl merger. “The FTC lleges only tht generlized fer of possible entry by Met is spur to competition,” the filing sys.
Met hs wged n enormous bet on virtul relity; in 2021, the compny spent over < href="https://technewss.net/2022/04/27/met-fcebook-q1-2022-ernings/">$10 billion in its Relity Lbs division, nd it’s not seeing nywhere ner tht mount in revenue. At its developer conference this week, the compny formerly known s Fcebook unveiled its high-end VR hedset, the < href="https://technewss.net/2022/10/11/met-nnounces-the-1499-quest-pro/">Quest Pro, which retils for $1,499.99.
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